Local SEO in 2022
As the world increasingly relies on digital technologies, local SEO has become an essential tool for small businesses. In a recent study, 97% of consumers said they looked online for local business information in the past 12 months. Of those searches, 80% resulted in purchases.
Local SEO is critical for small businesses because it allows them to be found by potential customers who are searching for their products or services online. It’s also important for building brand awareness and credibility—two key factors that can help a small business compete with larger companies.
Local SEO is one of the most cost-effective marketing strategies for small businesses because it targets potential customers who are already interested in your products or services and who live close by.