The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional business and marketing for times not known. Recently however, it appears that funnels are being talked about everywhere on the internet.
It is clear that people want to know more about this idea and how they could use it in their online businesses marketing strategies. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
The Sales Funnel: What is it?
A marketing funnel is not an actual funnel. The marketing concept employs the word "funnel" to refer to the sales process from beginning to finish. The funnel is an easy comparison since it permits potential customers to be "Unqualified prospects" at the top and more narrow opportunities for sales conversions at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People that are "unqualified prospects" are at the upper end of the funnel. This is people who have never met with you, but might be interested in your product or services. There will be a lot of opportunities and sales later and you'll have people who've purchased your product/service.
Another reason the concept of a lead generation funnel is effective is that it allows you to track your prospects' actions throughout the expanded sales process. By using the sales funnel to determine the number of prospects who are qualified at every stage, you can determine how many potential customers will become actual customers.
A sales funnel will aid you in determining where your sales process is failing or successful, or whether your campaign isn't attracting enough customers. This will help you decide the best place to focus your effort to make sure that sales are on the right level and to meet marketing goals. It's used as a method to gauge and manage the customers sales process.
The Sales Funnel Top Front - End
The most important section of your sales funnel should undergo continuous testing and be the most engaged. Your creativity and resources will limit the amount of front-end strategies you can create.
The main purpose of the front end will be to pull in prospective clients and convert them into buyers later in the sales funnel.
The potential customer is "qualified" once they opt-in or sign up for something you offer. This is the point of the sales funnel that the prospective customer, or "Unqualified Prospect" becomes a qualified lead because they have taken an action that actually demonstrates they have the potential to purchase your product or service.
You need to drive targeted traffic on your website, blog or squeeze page in order for your front-end to work. PPC advertisements, articles for marketing, PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all great resources.
There are a variety of methods to "qualify" an "unqualified potential customer. One of the best methods to determine the quality of prospects is by creating a squeeze page. This allows you offer something of value related to your product that people can get for free, or at a substantially lower cost in exchange for their name and email. There are a variety of products to choose from such as newsletters, videos, email courses, eBooks, and related reports.
So we see that the front-end of your sales funnel is the place where folks are drawn to your sales funnel. The back-end is the part we need to focus on.
The Bottom of the Funnel or The Back-End
The bottom or back end of the sales funnel is where major profit and sales are generated. This area usually includes the most costly products. Basically these would be relevant to the same niche however they are delivered in different formats, such as video, audio live interaction, or private consultation.
The primary difference between the front end and the back-end is regarding the kind of client and the cost of the service or product which is offered.
It is the case that only a small percent, maybe 1-2% of the total number of people entering your front-end will end up in your back-end. That's alright, due to the fact that this particular few will be investing more money.
Although front-end products and services might be cheaper than $100, back-end services and products typically cost at the range of hundreds to thousands. This implies that the bottom of the sales channel, which is also known as the back-end, is the most important source of income.
As I mentioned, the sales funnel may be as easy or complex as your imagination or resources permit.
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